The latest buzz in the online marketing industry has been around Google's announcement last month that they had changed their algorithm to "Hummingbird". What is Google's Algorithm? Google, as well as other search engines, have a code and a list of things they look for to determine which sites should rank for which terms. Robots crawl sites to determine how well they fit into the requirements. There are over 400 different criteria that are looked for to determine where a site ranks for a...