1.  Set Up A Business Page
If your page is not already a business page it is important to change it to one. It does not appear any differently to the consumers but you will get several benefits including:

• The ability to add more detailed information about your company. 
• The option to group your business into a category which will make it appear in more searches. 
• Access to analytics data based on traffic to your site and specific pin data (make sure you verify your site through Pinterest to get this data). 
• It will help increase your SEO rankings by making the page look more credible.

2.  Use Targeted SEO Tactics In Your ProfileUse targeted SEO keywords in your business description section on profile. This will help you appear in more search engine queries for these key phrases. Search engines see Pinterest as a credible site so you Pinterest page may rank more easily than your website in some cases.

3.  Add The "Pin It" Button To Your Site
Add “pin it” buttons to your website next to all relevant images (ex. Products, tutorials, and pictures in blog posts). This will:

• Make it easy for website visitors to quickly share your content
• Help create more links back to your site

HTTP, Hypertext Transfer Protocol, is the foundation of data communication for the World Wide Web. Day to day activity on the Internet extensively uses HTTP request codes, telling the user-client (ie. your browser) how to react to the information being sent. Usually this happens behind closed doors, but occasionally something goes wrong, door opens, and your confronted by the dreaded 404 - "Page Not Found".

Understanding what the codes mean is essential to moving forward with your website. HTTP request codes can be easily broken into 5 categories, based on the first digit of the error code.

Informational - 1XX
Successful - 2XX
Redirection - 3XX
Client Error - 4XX
Server Error - 5XX

Informational (1XX) and Successful (2XX) function behind the closed doors. They are simply saying everything is in working order, continue with what you are doing.

Server Error (5XX) codes are the opposite. This collection indicates something bad is happening with your server. If you receive these, contact your host provider immediately.

Redirection (3XX) and Client Error (4XX) is where the magic of SEO comes into play. Websites are always evolving, and reorganizing, causing links to break. This is detrimental to the health of your site's SEO if not handled properly.

Pages that no longer exist are handled differently, depending on the CMS (Content Management System), or lack thereof, your site is using. The common HTTP Request Codes assigned to these pages are:

302 - A status code of 302 tells a client that the resource they asked for has temporarily moved to a new location. While allowing the redirect, it blocks all SEO power that any links pointing to the old page would provide to the new page once redirected.

404 - The most common code displayed, 404 tells the user agent that the requested resource could not be found but may be available again in the future. This will throw an error page, as well as stopping the flow of link power. In addition, the search engines will eventually remove the page from the search index, albeit slower than the 410.

410 - A 410 indicates that the resource requested is no longer available and will not be available again. This should be used when a resource has been intentionally removed and the resource should be purged. Upon receiving a 410 status code, the client should not request the resource again in the future. Clients such as search engines will likely remove the resource from their indices, stopping the flow of link power.

With all of these choices, it should be easy to figure which code fits the scenario best, but when you are talking search rankings, you need to follow all of the angles.


Google has indicated that the 410 is treated as "more permanent" than a 404 and that it would be slightly better than a 404, but primarily in the sense that it will remove a 410 from the index faster than a 404. However, 301 is the ONLY redirect in existence that passes external link juice to a redirected page. As a result, while a 410 may make the Google servers slightly happier, because we indicate the page is gone instead of just an error, any of the links attached to the missing pages will not pass their link power to the site.

Using 301 on any page that was previously linked to is the only way to keep all of the link juice flowing to your site. While it may not be the code that best suits the situation, it will help keep your rankings high, and your old links actively bringing people to your site.

Email marketing is becoming more and more popular as the price of direct mail continues to climb. With the proper planning a email marketing blast can motivate your customers to make a purchase or persuade new customers to use your product or services.

1. Get a plan Stan- Behind every great email marketing campaign is a plan. A plan gets you where you want to go, sets objectives for your campaign andmaps out ways to meet the objectives. Much like a map, with out a good plan you will have know way to know how to get were you want to go.

2. Target your market- Before you can blast out your emailer you need to define your target market. The more targeted the email the better your results. Once you determine who you are going to reach, you can then tailor your email marketing message to that customers needs. Always remember the more specific the email peices is to your target markets needs the better the results of your blast will be. Breaking your email mailing list into market segments and then tayloring the message for them is much more effective then blasting your entire list a general message.

3. Make it good looking - Your email marketing peice should be atractive and easy to read in all the different mail clients.

4. Give a call to action.

5. Follow Up

Here is a common questions we receive from new clients regarding SEO and launching their websites: 

QUESTION: In your experience, how long does it take before a new site starts showing up in Google and the other search engines? I realize it probably varies, but I’m just curious about what kind of average to expect.

One of the spam filtration tactics the majority of hosting companies use including Foremost Media is greylisting.

What that means is that each time a given mailbox on our email servers receives an email from an unknown contact (ip), that mail is rejected with a "try again later"-message (This happens at the machine level and is transparent to the end user- in other words our mail server asks the sending mail server to resend the message). This means that all mail gets delayed for a matter of seconds until the senders email server automatically tries to deliver it again. Most legit mail servers are set up for this and try again in a few seconds- where most spamming software will not try again later.

Why use Greylisting?

Many of our customers have received a letter via the US Post office from a company called DNS Services containing a "Fake Invoice".

This company has been sending realistic looking bills like the one below, which are really just a solicitation for  their DNS services (A service that Foremost Media hosting customers already enjoy for free. While this practice is  not technically illegal, it is pretty unethical and has caused a lot of confusion for businesses receiving the "fake bill".  If you read the fine print on this invoice you should see this statement: