Pinterest recently changed the way profile images will appear on the site. Previously, profile images

appeared with rounded corners and now the profile images will be circular in shape.

Make sure that your logo isn’t being cut off by this change. Here are a few quick tips to make sure that

all of your logo appears in your profile picture:

1. Upload a square image and keep your logo centered inside the “safe area” shown above.

2. Save your logo as a 200 x 200 JPG or PNG file.

3. Avoid logos or images with artwork that stretches to the corners of the image.



You can read more about this change on the Pinterest blog here: http://goo.gl/qPXmbm. If you need any help keeping your social media platforms update we can help. Find out more about our social media services here: http://goo.gl/LQKNud or email Nick Fitzgerald, President of Online Marketing for more information at nfitzgerald@foremostmedia.com.

This year Canada began implementing Canada's Anti-Spam Legislation (CASL), which targets spammers. The U.S. first passed the CAN-SPAM law in 2003 that also targeted spammers, however, the CASL is set to impose more severe consequences. These can include multi-million dollar civil penalties and even grants permission to authorities to hold individual officers of a business responsible. How does this affect you and what can you do to protect yourself?

Marketers need to pay attention to their mailing lists and be aware if they have any subscribers in Canada. In the U.S., CAN-SPAM refers only to email lists and the regulations are still pretty lenient. Emails simply must contain the following: a mailing address, either a phone number, email, or web address, and an unsubscribe mechanism.

Canada's CASL however, refers not only to email, but SMS, text messages, and to some phone calls as well.The new legislation requires that email recipients give consent before they receive any commercial email. Even if you are sending the content from the U.S., if it is opened in Canada, you need prior consent.

Opt-in email services, which require customers to sign up and acknowledge registration, are a great way to protect yourself from this. While the CASL will not take full effect until 2017, now is a great time to review your opt-in practices, and consider re-opting in any Canadian subscribers you have.

The one thing you can expect from search engines is that they are always changing. What worked well last year, or even last month, may not be the case today. If your company is not taking a proactive approach with online marketing and SEO, you can bet your competition is. The following tips will help you get back in the game.

Integrate Your Online and Offline Efforts
Gone are the days of separated marketing departments. In order to be truly successful online and offline, your SEO, paid search, social media, content marketing, etc, all need to work together in order to create a total brand experience. Your online presence influences your sales, and your sales have an impact on your online reputation. 

You Do Not Own Your Rankings
Ultimately, what Google thinks, goes. Therefore, while you may achieve a high-ranking status, it is not yours to own. It is essential that you continuously work to give Google a reason to respect your business, and be careful not to fall into the rut of only focusing on new traffic. Do not assume that your current rankings will remain forever. Rankings change all the time and losing your search engine rank could put a huge dent in your traffic. Make sure that you are constantly working to maintain and improve your position.

Consult an SEO Expert before Making Site Changes
When making any type of changes to your website, be sure to include an SEO strategy. Even minor changes can quickly kill your traffic. With reduced traffic, you will see decreased sales. Your SEO expert will make sure all necessary redirects are put in place, page URLs are defined, meta descriptions and title tags are appropriate, and duplicate content is avoided. As long as these migrations are properly completed, you will avoid any penalties and decrease in traffic.  

Effective Plans Take Time
One of the biggest things to remember is that SEO is not simply a piece of the pie, rather it is the entire buffet. A good SEO strategy should not only be making one-time changes to your website. Rankings cannot be easily manipulated or “fixed” and an effective strategy requires long-term, continuous efforts.

Everything regarding your brand is connected, and when a change is made online or offline, the effects are felt everywhere. It needs constant attention and ongoing work. New forms of technology are constantly being created, therefore the way people are searching is constantly changing. Make sure that your business is staying ahead of the game.


Pinterest is quickly becoming more and more popular for businesses. If your business is on Pinterest make sure that you are getting the most out of your efforts. When users look at Pins on Pinterest they can click on the image and be taken to a link. Too many businesses are making the mistake of sending these users to a link with nothing more than that image (ex. goo.gl/aQlPq6).
If you are posting company photos to your Pinterest page, make sure that you are linking them to your website to get the most website traffic out of your social media efforts.  Here’s how:
1.       Log in to your Pinterest account.
2.       Click on your profile name in the upper right-hand corner.
3.       Select “Your Profile & Pins” from the drop down menu.


4.       Select the board that you want to edit a pin for.
5.       Hover over the pin that you want to edit. Click on the pencil that appears in the upper right-hand corner of the pin.


6.       In the text box labeled “Source” type the URL that you would like to have your pin sent to. Make sure that the link is related to the pin and do not try to be deceiving. 





In order to have a legitimate online presence, you need to have a social media strategy in place. One of the most popular social platforms is Twitter. They are reported to have over 115 million users every month! How can you make sure your business is getting the most out of this monster social network?

For starters, schedule out Tweets, and do not be afraid to share control of the account. Assign a few employees to regularly post on Twitter. This gives your followers various perspectives, as well as guarantees your account to remain fresh and active.

Search for business phrases industry specific to you and join in on conversations. This is a great way to grow your brand and potentially join in on industry events as well. The more recognized your name, the more you are seen as an authority in your field.

Twitter is also a great place to learn about your customers. Look for feedback on both your brand and your distributors, and learn about what motivates customers to seek you out.

While it may seem obvious, make sure to avoid talking negatively about your competitors. The more positive and knowledgeable you are,the more credible your brand becomes.

Use a URL shortener. Not only is this more aesthetically pleasing, but with Twitter's limited character requirements, you are able to add more substance to your Tweets.

Lastly, analyze your Twitter results with a site like followerwonk.com. Here you will be able to find out information such as who are your followers? Where are they located? When are they most likely to read your Tweets?

Using these Twitter Tips will help get your business on the right track for social media success!
Earlier this week Twitter announced that they are in the process of updating the layout of user profiles. The new profile layout will differ quite drastically from the current design. Soon, profiles will feature a large image across the top of the profile and will have several new functions. One of the most important features being added is the ability to "pin" important tweets to the top of profiles in order to gain more exposure for important topics.

Currently the new profile upgrades are only available to a small group of users, as well as anyone who creates a new profile. Over the next few weeks Twitter will be releasing this update to all users. 

Take a look a few profiles that have already been updated:

Inline image 1

First Lady Michelle Obama @flotus https://twitter.com/flotus


Now, more than ever Twitter is providing a greater opportunity for you to brand your business. Large banner images at the top of the new profiles will be a great opportunity to promote your products, relay a message, and show what your company represents. If you need help designing artwork for your new profile that will do exactly that, contact Foremost Media. We will also be available to assist with the upgrade and transition if needed. Contact our social media expert, Tiffany Schultz at tschultz@foremostmedia.com for more information.
Today, the world is abuzz with talk about the Heartbleed Bug, "A serious vulnerability in the popular OpenSSL cryptographic software library".  This bug allows malicious users to pull sensitive information from web servers.  

The good news for Foremost Media hosted customers is that we host your sites on Microsoft IIS which is NOT vulnerable to this exploit.  

Microsoft’s IIS web server does not use the OpenSSL library for encrypting traffic so you can rest easy.  If you would like additional verification that your site is not vulnerable to this exploit you can run a test using this tool:  http://filippo.io/Heartbleed/

Please note that the above statement applies to Foremost Media shared hosting clients as well as managed clients with cloud servers or dedicated servers hosting with us.  If we built your site but you host it elsewhere please contact your web host.   For a more in depth technical analysis of this exploit including the specific versions of OpenSSL affected please refer to this URL for additional information:  www.heartbleed.com

But what about sites you have visited that may be vulnerable?

Unfortunately, there's not much you can do about this. The only way to fix this problem is for the vulnerable sites to update OpenSSL and reissue their security certificates.

If possible, try to avoid connecting to vulnerable sites and services until they notify you of a fix. Changing your password won't help until the site has fixed the bug, so wait for confirmation from your favorite sites before you go changing passwords. If and when you do get confirmation, audit and update your passwords as usual. If a site is not vulnerable but doesn't issue a statement, change your passwords just in case they were vulnerable in the past. After all, it can't hurt.