Recently I was speaking with a client that was telling me Google had called him.  At first, I wasn’t alarmed because they have been calling a lot of people trying to get them to advertise on their Adwords platform.   Next, he told me they wanted to optimize his website for the search engines with a six-month program.   Then they guaranteed he would be number one in the search engines for his words.  This set off all sorts of red flags to me, because Google does not...