How to Make Someone an Administrator on Your Facebook Page

Since we do a lot of work with clients and their Facebook pages and we come across this question a lot, we wanted to post it for all of you to see so you know how to make someone else an admin of your pages. Remember though, that Facebook changes literally every week so be sure to stay on top of the changes that happen. Follow these steps to make whoever you'd like an administrator of your Facebook page:

1) Login to Facebook and go to the page that you would like make the other person admin of
2) Click "Edit Page" in the upper right hand corner

3) Click "Manage Admins" in the left hand column of the next screen

4) Type the name of the person that you would like to make an admin in the empty box, EXACTLY how it appears on their Facebook account

5) If you're friends with that person on Facebook, they're picture and name will appear. (If you're not friends with them, it will send email to them, requesting they confirm you want them to be an admin) Click it and then click  "Save Changes." You'll then have to enter your Facebook password to confirm the change.

That's it!

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Facebook Forcing Business Page Updates

Stay Ahead of the Curve

Facebook is an ever-changing beast and this morning, they announced that it won't be changing anytime soon. As of March 30th, Facebook will REQUIRE the upgrade of your business' Facebook page to the new "Timeline" format. This comes on the heel of the update to the personal Facebook pages that was highly scrutinized. Although we don't agree with the personal page changes, this Timeline feature for Business Pages could be GREATLY beneficial for promoting your brand and its products.

New Features
1) Brand Your PageAdd a unique cover photo and showcase your most important news on your Page timeline. This will allow you to showcase your brand and products as you like. The only thing you really can't do is use the spot for advertising of any type. That's against Facebook Policy.

Example: Here's Starbucks' cover photo showcasing their coffee bens

2) Highlight What MattersPin a new post to the top of your Page each week so people notice what's important. We've all made cool posts about stuff that got really good reaction from fans and followers and wished we could post it at the top for a while. Well, now you can prioritize for those important posts and information.

3) Manage Everything in One Place
See and respond to your recent activity and private messages right from the top of your Page. Most people are sick of trying to keep a hundred logins and keep up with how to administer their pages. Now you can do all of it from the top of your business page. Saving you time!

If you're interested in having us update your Facebook page and make it look GREAT, click the green button below to contact our Social Media Expert Aaron Manogue (amanogue@foremostmedia.com) or call (608)758-4841.

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Chat with Your Customers on Social Media Pages

Now You Can Answer Questions Live on Facebook

Some of our clients have been taking customer service to a new level by offering live chat services with their customers on social media pages. By adding a chat button to their corporate Facebook page, they are making themselves more available to anyone interested in their services. With the ever-increasing importance of social media, company Facebook pages can be as important as your main website. This will allow your clients and visitors to ask questions and interact with your staff in a more personable way.

This icon will appear on your site
when you're available to chat live

Live Chat is an interactive web tool that was built for companies to use on their main website. It is an interactive and cost effective tool that helps you sell your product online and give superior customer support. With just the click of the mouse, your website visitors can contact your support team for live assistance through the Provide Support live chat system. This system also does more than allow you to provide the best customer service out there. It also gives you real-time monitoring; letting you see a visitor list, geo location maps, navigation history, referal url and much more. It also includes a large variety of useful traffic stats to help you learn more about where your visitors are coming from and for what.

Foremost Media offers these services to you to help you increase your level of customer service. Live Chat is an amazing way for you to make things easier on yourself and your company, as well as provide help to your customers like never before. You must have this program installed on your actual website to be able to incorporate it into your social media pages.

If you're interested in this service on your website or on your Facebook page, please contact our Social Media Expert Aaron Manogue at amanogue@foremostmedia.com or call at (608) 758-4841. Even if you'd just like to talk about the service a little bit more and get more information, he'd be happy to talk to you.

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Measuring Return on Investment on PPC

Everyone knows that using Google and Facebook advertising is a very effective way to get your products and services in front of your target market. Facebook is possibly the most targeted platform to advertise on because of the fact that 92% of the 800 million + users willingly submit personal data such as age, sex, race, etc. to it. Google is right on track with their advertising because of their in-depth program and years of experience. So given the fact that they are both very good forms of advertisement, which do you use? And how much do you spend each month? But most importantly, how do you figure out if you are getting a decent return on investment each month.

Here are some sample numbers that I'm using to make this a little bit easier. simply substitute your statistics to apply to you and your accounts:

Unique Visitors: April 1st - November 9th, 2011 = 19,815
Average Sale on the Site: $206.16
# of Sales on the Site (Given Date): = 622

# of Sales/Visitors= 3.1 % Conversion Rate

Google Pay-Per-Click ROI Calculation

Google PPC Clicks to the Site: 1290

Total Cost PPC Campaign: $1,290 @ $1/click

With 3.1% Site Conversion Rate: 38.7 Purcahses x $206.16 = $7,979.39 (Gross Sales) or $6,689.39 after cost of PPC

Let's assume you have a 40% Profit Margin = $4,013.63 net

Facebook PPC ROI Calculation:
Facebook PPC Clicks To The Site: 636
Total Cost PPC Campaign:  $750.48 @ $1.18/click
With 3.1% Site Conversion Rate: 19.7 Purchases x $206.16 = $4,061.359 (Gross Sales) = Net After PPC= $3,310.87
Lets assume you have a 40% Profit Margin= $1,324.34 Net

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What the New Facebook Means for Businesses

Everyone that uses the "almighty" Facebook has definitely noticed their big changes that they implemented last week. And as many of you know, not very many people are happy about them. You are just worried about that business Facebook page that they've spent hundred of hours on building, maintaining and expanding. So what do all of these changes mean for you and your business page?

There are two major underlying changes that business owners need to be aware of when it comes to posting on their Facebook wall. Oversharing and overloading. They sound like one in the same, right? Not really. As always, being a business owner on Facebook is a challenging task. You must interact with customers on a personal and positive level, but you have to make sure that you don't over do it. Just like any other type of marketing material, people don't want to be flooded with hundreds of ads continuously. I always tell people, "Effective marketing messages with minimal contact." Make what you put out there such high quality that you don't need to contact potential customers 100 times to have them get the point. This goes the same for Facebook posts. Make your posts valuable and effective so you don't have to post every single day.

On the other hand, overloading is loading up your page with so many applications that when people come to your page, they are distracted by all the bright shiny lights, applications and games that have nothing to do with your products and services. Games and applications are great ways to get people to your page, don't get me wrong. But if you have so many that people have no idea what your products and services are, what's the point? My suggestion is to stick to the basics, be personable and give people quality.

The less you waste people's time and the more you seem like an actual person instead of a business, the more interaction you will receive. And interaction leads to relationships, and better relationships, lead to sales.

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Facebook Edgerank: How to Get Your Posts to Appear More Often on Your Fan's News Feeds

You make interesting posts and you try to be as personable as possible, but it just seems like your posts aren't popping up on your fan's feeds very often. What is it that determines which posts appear more often and higher on news feeds? It's called Facebook Edgerank and the higher you can make your rank, the more exposure you'll get to your fans. It's a win/win. Edgerank is a complicated algorithm seen below, so what the heck does it mean to you?

Huh? You're still lost? Yeah, so are we.

Ue= affinity score between viewing user and edge creator

We= weight of this edge type (create, comment, like, tag, etc.) Essentially it means, how popular is the post

De= time decay factor based on how long ago the edge was created

Affinity

This is a score based on the proximity or how friendly you are with someone. You've probably noticed this before; checking out someone's page a few times within an hour and all of a sudden they are in your news feed more often

Edge (Post) Weight

This is a basic formula which determines the importance of a post. Pictures are more important than text posts, videos are more important than someone "liking" a page, etc. There's no set-in-stone hierarchy to certain types of posts, but there are certain types of posts that clearly do have higher Edgerank than others.

Recency

The final element of this equation is related to frequency, also known as time decay.  The longer a post has been up, the more it has "decayed." Newer posts have higher edgerank because of the fact that they're news! People want recent information, not something from two days ago.

Don't worry about the math, just do the following to up the "weight" of your edgerank and effectively increase your prominence on fan's feeds.

There are a few distinct post types you can use to raise your Edgerank and increase your visibility to your fans:

1. Videos Posting videos are seen as an action of high value and importance. People would rather watch videos than read long posts about your products. Let's face it...people like information to come easy.

2. Links Links automatically generate a short summary and picture from the page you're linking to, which makes your post stick out a ton more than a typical text post.

3. Encourage Interaction Asking for input, suggestions, or opinions is a great way to get your fans to interact with your page and company. Making sure people understand that you value their input is a huge part in the success of your business.

4. Be Personable It doesn't always have to be business! Wishing your fans a happy holiday or to have a nice weekend goes a long way to get people to value your company and it's products and services. Be a friend before you try selling them something and your sales pitches will go a lot further.

5. Post During the Social Media Rush Hour There have been thousands of studies on when the best time to post is, but in our experience, posting between 3 and 5 pm is by far the best time. We think this is true because people are getting done with work and logging into Facebook to check on what is going on. Numbers have shown that Facebook traffic almost doubles between these hours.

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