SEO Truths You Need To Know

The one thing you can expect from search engines is that they are always changing. What worked well last year, or even last month, may not be the case today. If your company is not taking a proactive approach with online marketing and SEO, you can bet your competition is. The following tips will help you get back in the game.

Integrate Your Online and Offline Efforts

Gone are the days of separated marketing departments. In order to be truly successful online and offline, your SEO, paid search, social media, content marketing, etc, all need to work together in order to create a total brand experience. Your online presence influences your sales, and your sales have an impact on your online reputation. 

You Do Not Own Your Rankings

Ultimately, what Google thinks, goes. Therefore, while you may achieve a high-ranking status, it is not yours to own. It is essential that you continuously work to give Google a reason to respect your business, and be careful not to fall into the rut of only focusing on new traffic. Do not assume that your current rankings will remain forever. Rankings change all the time and losing your search engine rank could put a huge dent in your traffic. Make sure that you are constantly working to maintain and improve your position.

Consult an SEO Expert before Making Site Changes

When making any type of changes to your website, be sure to include an SEO strategy. Even minor changes can quickly kill your traffic. With reduced traffic, you will see decreased sales. Your SEO expert will make sure all necessary redirects are put in place, page URLs are defined, meta descriptions and title tags are appropriate, and duplicate content is avoided. As long as these migrations are properly completed, you will avoid any penalties and decrease in traffic.  

Effective Plans Take Time

One of the biggest things to remember is that SEO is not simply a piece of the pie, rather it is the entire buffet. A good SEO strategy should not only be making one-time changes to your website. Rankings cannot be easily manipulated or “fixed” and an effective strategy requires long-term, continuous efforts.

Everything regarding your brand is connected, and when a change is made online or offline, the effects are felt everywhere. It needs constant attention and ongoing work. New forms of technology are constantly being created, therefore the way people are searching is constantly changing. Make sure that your business is staying ahead of the game.