So today I got another one of those spam emails from a company called wpromote (email address seo@seo-news.com). It was a nice looking email and they are claiming that they can get my site listed on Google, Yahoo, AOL and Ask Jeeves in 48 hours all for the bargain price of only $99.95.
Not only that but they will re-submit every 30 days there after, then I get a detailed report on which search engines they submitted my site to. WOW! All that for only $99?????
So What's The Catch? First of all, if you read the fine print they are using PPC marketing to get your site listed on the search engines. Anyone can do this. Just go to the search engine you want to run PPC adds on and set up your account for free. Save your $99 for running add words and you will be much further ahead.
Next- "resubmit every 30 days" What a waste of time. Every quality SEO professional will tell you that it is not necessary to resubmit your site to the search engines on a regular basis. Think about it, search engines like Google and yahoo have a huge interest in serving up the freshest content and best results for their surfers. How long would you continue to use Google if every time you did a search the results it served up linked to pages that have been removed or updated and the content didn't match the search results any longer.
The top search engines will revisit your site on their own on a regular basis once your site has been indexed. Don't waste your time or money having a company resubmit your site every 30 days.
The last point I wanted to bring up is the Testimonials on this email marketing piece. Like this one "I just wanted to tell you how happy I am with the service." Bradley, Utopian Universe" Let's do a Google search for Utopian Universe and see what comes up- I don't see anything even closely related to Utopian Universe pop up.
So right now you are thinking does Jon think pay per click is bad? and Do I need to resubmit my site every 30 days? The answer is no and no. Pay per click is a great form of advertising. I guess what I would say in response to this company's ad is, "What are they doing for me for the $99." Pay Per Click accounts are free to set up and can be running in less then 48 hours. Point 2, why pay to resubmit my site every 30 days when the search engines do that automatically. I guess the whole offer just seems a bit shady to me. I'll take your $99 if you are just going to throw it away any way. I could even give you an hour of search engine marketing consulting for that $99.
By the way, Here is the ad:
Until next time!
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