About once per day I get a "automated" type of link exchange request asking me to exchange links on one of our clients sites. They Usually look something like this:
Hello,


We are an online based company, we run a network of blogs, and wondering if you would like to trade links with us?

we would give your site a prominent listing on our pages at:

http://www.sunglassesfashion.com/links.php

If you would be willing to exchange links we us, please use the following:


------------------------------------------------
Title: Designer sunglasses
URL: sunglassesfashion.com
Description: Authentic designer sunglasses for mens & womens including Bvlgari, Chanel, Christian Dior and much more.
------------------------------------------------


Please let us know where you added our links so we'll add yours on our pages as well.

Thank you


Joana


PLEASE NOTE:

This email is not spam, it was manually sent by us, our sole purpose being to introduce ourselves to you with no obligation on your part.

Your email address was found to be publicly available on your website and it has not been added to any list. We consider this to be a polite way to contact you and apologise sincerely if you have been inconvenienced in any way.

We are legally obliged to offer you an 'OPT-OUT' from future mailings from us; should you wish to exercise this right, please reply with "OPT-OUT" in the subject field.


Not a bad letter overall but totally unsolicited. The problem is I don't have any websites related to glasses, sunglasses etc.

If your considering link building don't waste your time just blasting out links to anyone and everyone. Make a targeted effort to find sites that compliment yours. If your site is about web development target a hosting company or some other type of business services company. The search engines not only look at incoming links but also were those links are from.

One great way to build incoming links is to write articles about a topic that relates to your business. Include a link to your business or service in the article as a plain text link. Don't sell in these articles inform. Everyone wins with this approach. You get a great link from some relevent content back to your site and the site publisher gets some good content for their site.

Until next time!

JB

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