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Drip Email Marketing Campaigns Can Help Sell Complex Products and Reduce Sales Cycle-
Many products epically in the B2C realm take some time to explain and buyers often need to be educated on the product. Enter stage left- Drip Marketing! The idea behind drip marketing is to take a cold lead or a researcher and educate that lead about the product in an attempt to turn them into customers. One way to do this is to have a series of automated emails sent a few days or weeks apart, which explain more about the product. Each email sent can build on the last email and highlight a new feature as an example.
Using drip emails like this help build trust with the prospect, and give the seller the opportunity to position themselves as an authority in the industry or topic under consideration.
Contact us today to learn more about using our email marketing software to set up drip marketing emails!
Many products epically in the B2C realm take some time to explain and buyers often need to be educated on the product. Enter stage left- Drip Marketing! The idea behind drip marketing is to take a cold lead or a researcher and educate that lead about the product in an attempt to turn them into customers. One way to do this is to have a series of automated emails sent a few days or weeks apart, which explain more about the product. Each email sent can build on the last email and highlight a new feature as an example.
Using drip emails like this help build trust with the prospect, and give the seller the opportunity to position themselves as an authority in the industry or topic under consideration.
Contact us today to learn more about using our email marketing software to set up drip marketing emails!
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