The home page is not the only page on your website

A lot of the folks I speak to seem to think that the home page of the website should be the page that pops up on the search engines for every search term that is related to a company.  In other words a lot of companies try and optimize their home page for every search term they want to rank well for.  This is a big mistake.

As a general rule your SEO efforts will be most successful if you try and optimize for only one to two closely related search terms per page.  You have a much better chance of ranking well for one or two closely related terms on a page then a bunch of somewhat relevant search terms.