Tuesday, April 12, 2011

SEO for Local Businesses

3:17 PM | Posted by Aaron Manogue | Edit Post

Foremost Media Local SEO for Businesses

Every day more and more people are putting away that big yellow phonebook and turning to local internet searches in their hometown. According to a recent article published on EntireWeb.com, research has shown that somewhere in the neighborhood of 70% of households do some kind of search for a local product or serviceEVERY SINGLE DAY! What does this mean for your local business? It means you need to be in the right places when people are searching for your business.


"It's a GOOD THING that you're a small business, because that means we can position you to compete against only those businesses within your area, not any national businesses or coporations" 

3 Steps to Local Business Success

Site Optimization

Just as any SEO program, local or not, you need to make sure that your website is doing everything it can to be detected by seach engines when someone in your local area is looking for a business with the services you offer. We make sure your site has the location and service area of your business in all the places the Google, Bing and Yahoo look for.
We're talking page titles, footers, meta tags and much more that is imperative that you include your address and service area. We help you find the keywords that people are searching for already within your industry and transform your pages and site structure to conform to the things that search engines look for when ranking these terms. Doing this is your way of telling the search engine "I'm right here! Now let's work together to find locals looking for my services and goods!"
"I'm right here! Now let's work together to find locals looking for my services and goods!"
-Keyword Research & Analysis
-Page Titles
-Header and Footer Adjustments
-Link Building
 

Social Media

It doesn’t matter where you go, Facebook and Twitter are EVERYWHERE! Most local companies we talk to think this is stuff for the big wigs at giant corporations and thehigh money rollers on Wall Street…WRONG! If social media is built for anyone, it’s built perfectly for local businesses like yours. Running a local business is all about building and maintaining a good relationship with your customers and what better a place then being able to let them know about specials, sales and anything new then in their own home or on their smart phone. 
Facebook is making it possible to offer discounts and coupons for those who frequent your store, sent directly to their computer or phone. Being able to reach out and interact with your customers when they aren’t even in your store or at your shop is extremely powerful. So let us help you build your Facebook and Twitter pages and we’ll show you the power of maintaining relationships with customers outside the walls of your business, and how easy it can be.
 

 Google Places

Getting Found Online by People in Your Community

-Help customers find your business on Google
-Show photos, respond to reviews, offer coupons and more
-Get insights to make better business decisions
When you search Google or Yahoo for a product or service with location phrases in your keywords (Janesville web design, Rock County heating & cooling, etc.), you will see the search engines display a map at the top of the search results with up to 10 “Local” search results. Below is an example of a local search on Google for “Janesville Wisconsin Web design.” The first ten listings are local Janesville Web Design companies, followed by natural listings.
New Features of Google Local Search

Google Tags: Want to help your business stand out from the competition?

Add Google Tags, a new advertising feature, to your Google Places Local Search account:
Tags are yellow markers that allow you the business owner to promote important aspects of their businesses. Scroll over tags on Google or click the sponsored link to view coupons, photos, or other select features.
Get more customers 
Save time advertising 
Control your budget 

Service Area: Let potential customers see your service area to show the reach of your company’s services and products

Some companies operate from a home address, but offer services and products far beyond the reach of the business’ front door. Now you are no longer are you limited to only list your business location and address. You can now show customers searching for your services your service area customizable specifically for your business by location or distance from your business address.

We offer all of this for a one time fee of $425! Sign up for our Local SEO package today and start attracting more local customers! (608) 758-4841 and ask for our SEO Expert Aaron Manogue!

 

For more information on getting started with Google Local and to start getting your business found online locally, contact Foremost Media at (608)758‐4841 or to speak with our Social Media & Search Engine Marketing expert Aaron Manogue, email him at amanogue@foremostmedia.com to see what Foremost Media can do for your local business TODAY!

1 comments:

Aaron Manogue said...

Bala,
We greatly appreciate your input! If there's anything we can do to help you or maybe answer some questions you might have, please feel free to contact me personally at amanogue@foremostmedia.com.

Thanks so much,
Aaron Manogue
Foremost Media, Inc.
Search Engine and Social Media Marketing Consultant

May 11, 2011 8:47 AM

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Foremost Media Inc.
Web Design & Search Engine Optimization Services
1339 Excalibur Dr.
Janesville, WI 53546
608-758-4841
http://www.foremostmedia.com/


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