There are a lot of folks out there that say Google+ can't compete against established social media giants like Facebook and Twitter and at first glance that appears to be true. But I'm here to tell you that Google+ is here to stay and now is the time to start using it. As a busy marketer you may not like the idea of yet another social media network to update but below are 2 reasons I think you should consider it:

  1. Authorship - If you use Google regularly I'm sure you've seen those little head shots next to search results. Below is an example of one that comes up for our company. Bottom line is adding Google Plus authorship tags to your content can result in better visibility on the search engines. A recent article from Search Engine Watch reported that Matt Cutts from Google even stated we have “seen authorship becoming more and more important when it comes to search results and visibility in those results.”
    Jon Ballard Author Tag

  2. Better visibility for brand searches -  Not long ago a Google search for Foremost Media would return our website, Facebook page and LinkedIn profile which was all good stuff but you also would see pay per click adds above and to the right of our native search results.  With a good Google+ company page our brand is now able to dominate the entire top of fold search results for Foremost Media on Google.  See the screen shot below:
    Google Search Results for Foremost Media

Don't forget to add us to your Google Plus circles!

Upadate 9/2/14  It's amazing how quickly things change in the world of internet marketing.   Google ended its three-year experiment with Google Authorship yesterday, but the use of Author Rank to improve search results will continue.  http://searchengineland.com/google-authorship-dead-author-rank-202254

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