Top 4 Ways Marketing Automation Can Benefit Your Business

Sales and marketing teams run on limited budgets and time. Knowing exactly who to call and what to look for can help save time and money in the long run and help you close more deals. Marketing automation tools can help generate more qualified leads and cut down on wasted time targeting bad prospects. These tools can track leads' activity, automatically email them in order to help push them...

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Benefits Of Getting Business Reviews On Google +

Online reviews can have a huge impact on whether or not a potential customer calls your business or not. Although good online reviews are good for potential customers to see, they're also important for SEO purposes. Search engines, like Google, crawl the web and look for reviews of your business to try to get an idea of whether or not they should recommend you. Every business should take advantage...

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The Benefits Of Setting Up A Lead Scoring System

Inbound marketing focuses on drawing leads to you and saving valuable time and resources. Once those leads start coming in, it is important to have a plan of action for categorizing and reaching out to your most qualified leads. Lead scoring is a method of assigning a potential customer points based on their demographics, actions, or online activities. These points will then help you determine...

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