Top 4 Ways Marketing Automation Can Benefit Your Business

Sales and marketing teams run on limited budgets and time. Knowing exactly who to call and what to look for can help save time and money in the long run and help you close more deals.

Marketing automation tools can help generate more qualified leads and cut down on wasted time targeting bad prospects. These tools can track leads' activity, automatically email them in order to help push them through the sales funnel, identify when a lead is ready for a sales call, and send automatic alerts for lead updates. All of these features help nurture your leads automatically so you can save time and money by focusing on more important things.

Here are four of the top benefits to marketing automation:

1. Reduce the need for large teams of people. Manually sending out thousands of emails daily and interacting with all of your leads requires a large marketing team. On the other hand, setting up and monitoring automated emails can be handled by a few employees.
2. Easily segment your prospects. Quickly group your site visitors and leads by location, demographic, industry, job title, and more to help determine who your prime targets are.
3. Ensure your emails are successful. Marketing automation tools provide the ability to easily test which versions of email are most effective. You can quickly test different subject lines, content, or links to see what your leads respond best to. Using what works best can help prevent wasting time on sending emails that don't convert.
4. Track your leads' activities. Track your leads' activity on your site, email open rates, and much more. You can then set up scoring systems to determine when your leads are ready for your sales team.

There are several benefits to setting up marketing automation and these types of tools are excellent for helping small marketing teams succeed. Take a look at all the the benefits our marketing automation program has to offer here and sign up for a risk-free trial.