This year Canada began implementing Canada's Anti-Spam Legislation (CASL), which targets spammers. The U.S. first passed the CAN-SPAM law in 2003 that also targeted spammers, however, the CASL is set to impose more severe consequences. These can include multi-million dollar civil penalties and even grants permission to authorities to hold individual officers of a business responsible. How does this affect you and what can you do to protect yourself?
Marketers need to pay attention to their mailing...
10:40 AM
Unknown
Friday, May 9, 2014
The one thing you can expect from search engines is that they are
always changing. What worked well last year, or even last month, may not be the
case today. If your company is not taking a proactive approach with online
marketing and SEO, you can bet your competition is. The following tips will
help you get back in the game.
Integrate Your Online and Offline
Efforts
Gone are the days of separated marketing departments. In order to
be truly successful online and offline, your SEO, paid search,...
1:36 PM
Unknown
Monday, May 5, 2014
Pinterest is quickly becoming
more and more popular for businesses. If your business is on Pinterest make
sure that you are getting the most out of your efforts. When users look at Pins
on Pinterest they can click on the image and be taken to a link. Too many
businesses are making the mistake of sending these users to a link with nothing
more than that image (ex. goo.gl/aQlPq6).
If you are posting...
12:35 PM
Unknown
Sunday, May 4, 2014
In order to have a legitimate online presence, you need to have a social media strategy in place. One of the most popular social platforms is Twitter. They are reported to have over 115 million users every month! How can you make sure your business is getting the most out of this monster social network?
For starters, schedule out Tweets, and do not be afraid to share control of the account. Assign a few employees to regularly post on Twitter. This gives your followers various perspectives, as...