A article in favor of blogging for business from google

Here is a great article from google on blogging for business:

http://www.google.com/adwords/newsletters/q207/techbtob/page4.html

Why should you blog? It's an easy and informal way to keep people abreast of company activities and perspectives. While website optimization should remain a core part of your communication strategy, blogs can help you get the word out as quickly as possible. If you think you're ready to jump on the blog wagon, check out Blogger,

Google's free blogging tool. It features drag-and-drop template editing, activity reports, and privacy controls – and it only takes minutes to get started.

Here are a few best practices for all the newly minted bloggers out there:

• Educate current and potential customers about your business – how you got started, what your philosophy is, who your employees are.
• Post breaking news about your products or services when it's hot off the press.
• Make the experience more engaging and interactive with photos, videos, and RSS feeds.
• Feature links to other blogs about your industry – they may even return the favor.
• Include a link to your blog on your website (and vice versa) so visitors can
  access the full range of available information.
• Use Google Analytics to keep track of how visitors are finding your blog and where they're coming from.
• Stick to a regular update schedule.

I think these are all great ideas. I guess the point of my previous post (http://foremostmedia.blogspot.com/2007/05/to-blog-or-not-to-blog-is-blogging-for.html) was do this after you have done all of this on your site. Most of the marketing managers and business managers we deal with barley have time to update their own sites.