2:22 PM
Unknown
I bet 2 or 3 times a month I get a question like this posed to me-
"I would like to start a blog site on my website. Another company told me they are having a lot of success. Is this something that you can help me with? What are your thoughts about such a thing in B to B??!"
"I just went to a seminar and one of the mini sessions was on blogging. They told me every business should have a blog. How do I put one on my website?"
I am sure I will get a bunch of greif for this but here is my take on blogging (Keep in mind most of the websites we build have a complete CMS (Content Managment System) in place that allows the site owner to make changes quickly and easily in a WYSIWYG editor (What You See Is What You Get).
Personally I think it is a waste of time for most businesses.
NOW BEFORE YOU BLOGGERS GET YOUR PANTIES IN A BUNCH AND LEAVE ME A BUCH OF HATE MAIL CONSIDER THIS-
If it were my site I would just assume spend the time updating the content and performing SEO on my current site then trying to maintain a blog. Most companies don't update their website very often and that is the where I would start. Most of what you put on a blog can be put on your website. If you have all that in place and still have time to blog then blog away. It can't hurt.
This is just my take on it but the primary benefit of a blog is the ease of use. In other words it is easy for non technical people to add content quickly. When you have the skills to add content or you have a site that is easy to maintain, I believe you are better off adding it on the site itself.
I may be wrong and I am sure that some businesses have acheived great results but if you were to compare the time spent improving your site and adding content to the time spent blogging I would propose that the time spent improving your site would offer the best return on investment.
The exception to that rule is if you have a product or service that warrants discussion. Blogs have the ability for people to leave comments (which can be good or bad) but it does add some layer of customer interaction.
(I get this question allot. Perhaps I should post it on my blog or maybe just in my FAQ's on my website)
(Just my 2 Cents)
"I would like to start a blog site on my website. Another company told me they are having a lot of success. Is this something that you can help me with? What are your thoughts about such a thing in B to B??!"
or
"I just went to a seminar and one of the mini sessions was on blogging. They told me every business should have a blog. How do I put one on my website?"
I am sure I will get a bunch of greif for this but here is my take on blogging (Keep in mind most of the websites we build have a complete CMS (Content Managment System) in place that allows the site owner to make changes quickly and easily in a WYSIWYG editor (What You See Is What You Get).
Personally I think it is a waste of time for most businesses.
NOW BEFORE YOU BLOGGERS GET YOUR PANTIES IN A BUNCH AND LEAVE ME A BUCH OF HATE MAIL CONSIDER THIS-
If it were my site I would just assume spend the time updating the content and performing SEO on my current site then trying to maintain a blog. Most companies don't update their website very often and that is the where I would start. Most of what you put on a blog can be put on your website. If you have all that in place and still have time to blog then blog away. It can't hurt.
This is just my take on it but the primary benefit of a blog is the ease of use. In other words it is easy for non technical people to add content quickly. When you have the skills to add content or you have a site that is easy to maintain, I believe you are better off adding it on the site itself.
I may be wrong and I am sure that some businesses have acheived great results but if you were to compare the time spent improving your site and adding content to the time spent blogging I would propose that the time spent improving your site would offer the best return on investment.
The exception to that rule is if you have a product or service that warrants discussion. Blogs have the ability for people to leave comments (which can be good or bad) but it does add some layer of customer interaction.
(I get this question allot. Perhaps I should post it on my blog or maybe just in my FAQ's on my website)
(Just my 2 Cents)
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