2:03 PM
Aaron Manogue
It seems like more and more we get clients that are joining the trend and having us put together social media pages for their companies. This is such a smart thing for them to do. The only problem is, once they're all set up and looking great, what in the world are they supposed to post? What follows is my (Aaron Manogue, Search Engine & Social Media Marketing Expert) response to a recent email that I received. Take a look and learn a few tips that will help you know what to post and how.
Hi Aaron,
Now that our LinkedIn page is set up, how do we make the most of our company profile? Do we put a LinkedIn button on our website? How often should we post company updates? Are there ‘best practices’ to get the most from our profile?
Thank you,
Thank you,
"Client"
This was my response to their email:
Dear "Client",
What I always try and tell people is to post to their social media pages on Thursday or Friday of each week, or at least every other week. This includes LinkedIn, Facebook and Twitter if you have them all. You don’t have to make 3 different posts to each one, just post the same thing to them all because your followers on Twitter may not follow you on Facebook or YouTube and vice versa. The reason I tell companies to do this is because they can sit down and think about a recap of what was going on in the company that week. Posting a link to a new product you’re working on or simply talking about what’s going on in the company (new products, expansions, community service, etc.) is exactly what you should post. And remember to be personable and professional. Write it like you’re telling your good friend about the exciting stuff that’s going on at work. Sometimes that’s hard to do because work isn’t always exciting, :) but if you write it like you’re talking to a friend, while staying as professional as possible, makes it easier and more interesting to read.
I would definitely put a linkedin button on your site as well as Facebook, Twitter and YouTube if you have them. Make a transition from your site to your (social media) pages and back again as seamless as possible, is great for getting people to follow you on social media.
Important Items Highlighted:
This was my response to their email:
Dear "Client",
What I always try and tell people is to post to their social media pages on Thursday or Friday of each week, or at least every other week. This includes LinkedIn, Facebook and Twitter if you have them all. You don’t have to make 3 different posts to each one, just post the same thing to them all because your followers on Twitter may not follow you on Facebook or YouTube and vice versa. The reason I tell companies to do this is because they can sit down and think about a recap of what was going on in the company that week. Posting a link to a new product you’re working on or simply talking about what’s going on in the company (new products, expansions, community service, etc.) is exactly what you should post. And remember to be personable and professional. Write it like you’re telling your good friend about the exciting stuff that’s going on at work. Sometimes that’s hard to do because work isn’t always exciting, :) but if you write it like you’re talking to a friend, while staying as professional as possible, makes it easier and more interesting to read.
I would definitely put a linkedin button on your site as well as Facebook, Twitter and YouTube if you have them. Make a transition from your site to your (social media) pages and back again as seamless as possible, is great for getting people to follow you on social media.
Important Items Highlighted:
1. Post every Thursday or Friday (This depends on your industry as well. If you're a restaurant with daily specials, post them each day)
2. Be professional and personable
3. Talk about what's going on inside the company (New products, company/individual awards or certifications, involvement in the community, etc.)
4. It doesn't always have to be strictly business. Wish your followers a Happy Holiday or weekend or just plain tell them to have a great day! Being personable and not just being all about business shows customers that your care about them outside of sales.
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