Hold the spam when promoting your website

Almost every day I delete links from companies that are putting useless comments on our blog like:

Hello, I love reading through your blog, I wanted to leave a little comment to support you and wish you a good continuation. Wish you best of luck for all your best efforts. web designing companies Delhi, website making company in Delhi

this is really nice. thank you for sharing.By Tallahassee web design on Do Outside Blogs Help Your Websites Search Engine ...

As you can see the post aren't necessarily negative but one thing is consistent between all these "Spam Comments". They all have key word rich hyper-links that link back to their respective websites (I've removed the links for this post)

The purpose of this blog post is two fold:

1. If your a spammer please stop posting stuff like this on our blog. We will delete it. We welcome comments that add value to the conversation but if we think that the goal of the comment is to get a back link to your site your comment will be marked as spam and deleted promptly.
   
2. I wanted to answer the question- Why do companies bother posting comments on blogs as a way to build back links? I can sum it up in one word: Backlinks.
   
   Backlinks are the links from other sites which link to your blog or webpage. The major search engines view back links to your site as a vote of editorial confidence and good quality links from other sites can help boost your rankings in the search engines especially if that link is from a site that has related content themes to your site.

So comment spam is a good thing right?-- Wrong-  let me leave you with this little warning from the Official Google Webmaster Blog:

FACT: Comment spammers are often trying to improve their site's organic search ranking by creating dubious inbound links to their site. Google has an understanding of the link graph of the web, and has algorithmic ways of discovering those alterations and tackling them. At best, a link spammer might spend hours doing spammy linkdrops which would count for little or nothing because Google is pretty good at devaluing these types of links. Think of all the more productive things one could do with that time and energy that would provide much more value for one's site in the long run.

Promote your site without comment spam

If you want to improve your site's visibility in the search results, spamming comments is definitely not the way to go. Instead, think about whether your site offers what people are looking for, such as useful information and tools.