Tell me what you want me to do!

Have you ever sat through one of those time share pitches?  I've had the privilege of sitting through several in my life time and each one wraps up with a clear message-  "BUY NOW".  Time share sales folks want you to sign up before you leave.  They know that if you leave the presentation and think it over you probably won't be back or you might go look at a competitor.  They wouldn't sell many time shares if they gave you a big sales pitch and never asked you to buy, but that is just what a lot of websites do.

Many website owners spend a lot of time and money getting people to their website but don't make it clear to the visitor exactly what they want them to do when they get there.  Should they call you?  Do you want them to make a purchase?  Should they download a demo, or watch a video?  Every page of your website should have a clear call to action!

Posted By Jon Ballard