Put Some Sizzle In Your Business Blog- 10 Tips From Foremost Media

A business blog should strike the right balance between information and promotion. Blogs should answer questions, be interesting, discuss trends – the good and the bad – and dispense tidbits about your company and what you can do. It should be an extension of your marketing strategy and it needs to pack enough pizzazz to keep readers coming back. And, it should be a done on a regular basis. ...

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Email Marketing Outperforming Social for Driving Sales

Email marketing is simply the most cost-effective digital marketing channel for your business. That's not really news to us, but we always like to see data to back it up. Wired has a nice look at some new data released by Custora, a predictive analytics platform. The report shows that while social channels get all the hype, "it’s a relatively antique tech that appears to be far more important for selling stuff online. . . Over the past four years, online retailers have quadrupled...

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Understanding Duplicate Content

"A client asked me the other day about duplicate content and how it would related to the SEO of their site. Duplicate content refers to content on your website being found to be very similar to content on another page, either on or off the site, and then penalized for it by the search engines. The client was concerned about the percentage of duplicate content on their site, as it related to...

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