Email marketing is simply the most cost-effective digital marketing channel for your business.
That's not really news to us, but we always like to see data to back it up. Wired has a nice look at some new data released by Custora, a predictive analytics platform.

The report shows that while social channels get all the hype, "it’s a relatively antique tech that appears to be far more important for selling stuff online. . . Over the past four years, online retailers have quadrupled the rate of customers acquired through email."

The number of customers earned through Facebook has stayed small and flat and Twitter, meanwhile, doesn't register at all, according to the report.

Customers acquired through email opt-in are also more valuable — they buy more and more often. Organic search and paid search scored higher than email, according to the Custora data.

In late 2012, Bloomberg noted all the reasons email simply can't be beat for retailers.
What does it all mean? Social channels such as Facebook and Twitter definitely have a place in your marketing toolkit. But when it comes to earning new customers and driving revenue for your business, email remains a top digital channel and one whose power seems only to grow.

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