Latest Pinterest Update: Profile Image Change

Pinterest recently changed the way profile images will appear on the site. Previously, profile images appeared with rounded corners and now the profile images will be circular in shape. Make sure that your logo isn’t being cut off by this change. Here are a few quick tips to make sure that all of your logo appears in your profile picture: 1. Upload a square image and keep your logo centered inside...

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How Canada's Anti-Spam Laws Impact Your Email Marketing Campaigns

This year Canada began implementing Canada's Anti-Spam Legislation (CASL), which targets spammers. The U.S. first passed the CAN-SPAM law in 2003 that also targeted spammers, however, the CASL is set to impose more severe consequences. These can include multi-million dollar civil penalties and even grants permission to authorities to hold individual officers of a business responsible. How does this affect you and what can you do to protect yourself? Marketers need to pay attention to their mailing...

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SEO Truths You Need To Know

The one thing you can expect from search engines is that they are always changing. What worked well last year, or even last month, may not be the case today. If your company is not taking a proactive approach with online marketing and SEO, you can bet your competition is. The following tips will help you get back in the game. Integrate Your Online and Offline Efforts Gone are the days of separated marketing departments. In order to be truly successful online and offline, your SEO, paid search,...

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Are You Getting The Most Out Of Your Pinterest Account?

Pinterest is quickly becoming more and more popular for businesses. If your business is on Pinterest make sure that you are getting the most out of your efforts. When users look at Pins on Pinterest they can click on the image and be taken to a link. Too many businesses are making the mistake of sending these users to a link with nothing more than that image (ex. goo.gl/aQlPq6). If you are posting...

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B2B Tips for Twitter

In order to have a legitimate online presence, you need to have a social media strategy in place. One of the most popular social platforms is Twitter. They are reported to have over 115 million users every month! How can you make sure your business is getting the most out of this monster social network? For starters, schedule out Tweets, and do not be afraid to share control of the account. Assign a few employees to regularly post on Twitter. This gives your followers various perspectives, as...

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Get Noticed With The New Twitter Layout!

Earlier this week Twitter announced that they are in the process of updating the layout of user profiles. The new profile layout will differ quite drastically from the current design. Soon, profiles will feature a large image across the top of the profile and will have several new functions. One of the most important features being added is the ability to "pin" important tweets to the top of profiles...

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The Heartbleed OpenSSL Exploit- Foremost Servers Not Vulnerable

Today, the world is abuzz with talk about the Heartbleed Bug, "A serious vulnerability in the popular OpenSSL cryptographic software library".  This bug allows malicious users to pull sensitive information from web servers.   The good news for Foremost Media hosted customers is that we host your sites on Microsoft IIS which is NOT vulnerable to this exploit.   Microsoft’s IIS web server does not use the OpenSSL library for encrypting traffic so you can rest easy.  If...

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Google Isn’t Calling You

Recently I was speaking with a client that was telling me Google had called him.  At first, I wasn’t alarmed because they have been calling a lot of people trying to get them to advertise on their Adwords platform.   Next, he told me they wanted to optimize his website for the search engines with a six-month program.   Then they guaranteed he would be number one in the search engines for his words.  This set off all sorts of red flags to me, because Google does not...

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Content Staging: Ins, Outs, and Why

Version History Capabilities In DNN Content Staging is now available for the DotNetNuke CMS. Staging allows Content Editors to modify a site without their changes becoming permanent. In setting a site up this way, Admins of the site will be able to verify and approve any content changes prior to them being published live, allowing time for any necessary corrections. Getting it Enabled Contact...

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Top 4 Ways Marketing Automation Can Benefit Your Business

Sales and marketing teams run on limited budgets and time. Knowing exactly who to call and what to look for can help save time and money in the long run and help you close more deals. Marketing automation tools can help generate more qualified leads and cut down on wasted time targeting bad prospects. These tools can track leads' activity, automatically email them in order to help push them...

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Benefits Of Getting Business Reviews On Google +

Online reviews can have a huge impact on whether or not a potential customer calls your business or not. Although good online reviews are good for potential customers to see, they're also important for SEO purposes. Search engines, like Google, crawl the web and look for reviews of your business to try to get an idea of whether or not they should recommend you. Every business should take advantage...

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The Benefits Of Setting Up A Lead Scoring System

Inbound marketing focuses on drawing leads to you and saving valuable time and resources. Once those leads start coming in, it is important to have a plan of action for categorizing and reaching out to your most qualified leads. Lead scoring is a method of assigning a potential customer points based on their demographics, actions, or online activities. These points will then help you determine...

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